Mission and Strategy

Mission and Goals
Docapesca’s mission as a state-run company is to operate in the fishing sector, specifically in the first sale of catch and related activities. It is therefore responsible for putting in place the appropriate conditions for production and commercialisation by exploring new avenues and competences to ensure the creation of value for the company, its partners and society in general.

An anchor in the fishing sector, playing a crucial part in its innovation, growth and assurance of the finest catch, underpinned by a chain of value that is striving to expand, Docapesca intends to achieve and sustain a series of initiatives, by:

  • – Innovation – implementing new methods and processes, new business and competences;
  • – Investment in social responsibility, actively attending to the problems of the ship-owners/fishermen, especially in places traditionally dependent on extractive fishing, in close cooperation with local authorities; in environmental and civic responsibility and in food safety and quality (having introduced standardisation, certification and traceability of marine products and assurance of health and hygiene conditions);
  • – Cooperation, inspiring trust by leading by example, in team work and contractual and business relations.


Given the mission, the social object and shareholder’s indications for restructuring, the key point of which is the optimisation of the value of the catch, the strategic guidelines followed by Docapesca are:

  • I – Food safety and quality: Introducing and fortifying the conditions of food safety and quality in all the Company’s buildings, facilities and procedures.
  • II – Economy: Readjustment of the network of fish auctions and postos de vendagem to the supply and to the current and projected demand.
  • III – Specification of the catch/ Brand: Devising a brand to identify and differentiate the catch traded in the auctions on mainland Portugal, with the retailers and final consumer, promoting the Portuguese catch, caught in Portuguese waters by Portuguese fishing vessels.
  • IV – Modernisation: Adaptation of human resources, new management system, system for selling catch online and website, environmental efficiency, computerisation, commercial reorganisation, communication, customer satisfaction assessment.
  • V – Opening up to the sector: Optimise, secure and establish new types of relations with the sector.